PLAYSTATION - NEON KOI BRANDING
Art Direction: Taylar Wong & Myoung Chung
Graphic Design: Taylar Wong & Myoung Chung
Guidelines Build: Taylar Wong & Myoung Chung
Client: PlayStation Studios / Neon Koi
Whilst working as a freelancer in the brand team at PlayStation, I was briefed alongside Senior Designer Myoung to create a new visual direction for a games development company who'd recently been purchased by PlayStation Studios and were undergoing a rebrand.
As part of this project we did extensive research into the competitor market, and created 7 different potential directions for the new rebrand. Upon settling on a client favourite, we then developed this route further in line with their feedback, and created a full suite of guidelines for them to launch and use their new visual identity.
