Everyone Together was a project for COLLUSION for their latest clothing drop inspired by rave culture. Making use of Instagrams interactive elements on stories, the team at Byte London allowed COLLUSIONs audience to control the shoot, with different possible outcomes based on their responses.
On this project I worked on both the art direction and post production. When working on the art direction, I had to plan for several different eventualities due to the nature of the shoot, so had to ensure that every possible choice combination all matched up and still gave a pleasing look.
The shoot was live over 4 hours, and we saw great engagement rates. After this we worked on the post production, creating a wrap up video to highlight the collaborative nature of the shoot.