Art Direction: Taylar Wong
Illustration: Taylar Wong
Animation: Taylar Wong
With fans already avidly sharing their adventures online, MINI wanted to lean into this and create a set of GIPHY stickers for them to use. The brief revolved around several commonly shared themes, like car names, squeaky clean makeovers and spotting a fellow MINI owner in the wild.
This was a super fun and playful brief and the process started with scamps and sketches, through to colorisation and finally animation. The stickers were then uploaded to GIPHY, where users are able to share them with their friends on their online stories.