Roles:
Art Direction.
Graphic Design.
Branding for the plant retailed Nurture Nature, an online plant shop which targets people aged 18-35 in cities, looking to buy new additions to their existing plant collections. The branding is simple but eye-catching, with stickers and buttons designed to highlight the key information and benefits of each individual plant, making the shopping experience easier. The copy plays on parallels between 'IRL' parenting, and plant parenting, highlighting the benefits of shopping with Nurture Nature, such as easy delivery, and plant doctor access.
