Art Direction: Taylar Wong
Design: Taylar Wong
Motion Design: Laura Varetto,
James Spink, Fabio Bondi
I was part of the pitching team at Byte London. During this, I concepted and designed a campaign route, which we later went live with when we won. Since then, I've worked on several campaigns for Trainline, including their Mobile Tickets campaign. For this, me and the team at Byte London not only created online social media assets, but also ran a Waterloo Station takeover. We created an OOH (out of home) campaign that used AR to bring the billboards to life which included designing over 16 different print ads, as well as the visuals for the digital AR element of the campaign. This campaign was featured on various channels such as Campaign.
The visual elements for these were built around the new Trainline brand visuals that were created by branding agency 'Koto', which they went live just after we won the pitch. As these ads were created close to the rebrand relaunch, it was important that they kept quite close to the core brand visuals, but it was a fun challenge to find new ways to use their visual elements such as their curve shape, brand colours and typographic details.