LAP®
Design: Taylar Wong
Art Direction: Taylar Wong
Imagery: LAP
Art Direction: Taylar Wong
Imagery: LAP
LAP is a dynamic, East LDN based video production company undergoing rapid growth and transformation. As their work evolved, producing higher scale bold, relevant and contemporary videos, they needed a brand refresh that captured that same energy, creativity and forward momentum. The goal was to great a visual identity that not only reflected their innovative spirit, but also spoke directly to their target audience in a modern and compelling way.
I lead the creative process from the ground up, starting with the design of the distinctive new logo - ensuring the brand sat in the right space visually, and became the cornerstone of the new identity. I then expanded the brand across multiple touch points, including bespoke stationery, comprehensive brand guidelines and sleek and engaging client pitch and PPM decks. The result was a cohesive yet versatile visual system that elevated LAPs visual presence and positioned them ready for the next stage of their growth going forwards.
