This campaign was created for Trainline. The project needed to be disruptive during the busy winter months where Christmas advertising runs rampant. We created a fake Trainline Christmas advert and disrupted it with a simple message - saving is easy with Trainline.
For this project I worked with a team to bring the project to life. I worked on art direction, concept ideation and graphic design/layout for this project. The art direction needed to feel christmasy, yet Trainline - so we created a branded flatlay which we shot in house, recoloured to match the brand guidelines precisely, and then added some fun motion graphics on top. This project not only ran on social channels such as Instagram, Facebook and Snapchat, but also ran as a DOOH campaign - featured in stations such as London Euston, Waterloo and Victoria.