Brief: Naked Hair Salon came into new ownership and wanted a new social media presence to match their new ownership and now renovated store. Naked wanted a sophisticated yet fun appearance to match the existing elements of their brand.
I created various different elements to rebrand their social media - creating a more professional, put together look. I used a mainly black, white and grey palette to match their existing branding, but added pink to the colour palette to soften the imagery, and to appeal more to their target audience. I also created various templates to allow the staff at Naked to upload their own posts in the same format as the other posts I created, ensuring a cohesive social media presence.
For the student offers I went with a more fun look to appeal to a younger target audience. I also created some posters and leaflets to be used as printed material within the salon.