Art Direction: Taylar Wong
Graphic Design: Taylar Wong
Motion Design: James Spink & Taylar Wong
Clean & Clear needed a new online presence and identity, and alongside my team at Byte London, I worked to develop this. Within the team, we developed a new art direction and branding as well as franchises and social media engagement ideas for Clean & Clears social media.
This project built upon previous work we had completed for Clean & Clear in 2019, where we'd produced a full suite of assets including an on location shoot. This time around, as part of our art direction we briefed our content creators to shoot with disposable cameras for a more personal, organic feeling. We then paired this with cute, fun graphics to target Clean & Clears gen z audience.